Point of Purchase
The moment of purchase is the most critical point in the entire
marketing cycle. It's the moment when a shopper best recalls why
they made the choice to put a particular item in their shopping
cart. All of the imagery perceived for the category, your product
and your competitor's product is top-of-mind at this moment.
MRSI's point of purchase research experience includes shopper
observation and videotaping, shop-alongs and intercept
interviewing. We're well equipped to handle your point of purchase
research needs with a roster of over 200 field agency partners.
This gives you complete geographic flexibility and stringent
quality control measures to ensure the highest quality
research.
Point of purchase research has many applications. It is an
excellent way to study impulse-buying behavior. With thousands of
new SKUs on the store shelf every year, it's becoming more
difficult for consumers to make well-informed purchase
decisions.
Point-of-purchase research also helps to focus attention on the
package; a pivotal factor in your product's success or failure. A
package plays many different roles: communicator, transporter,
container, protector, and instructor/educator. Simply by being on
the shelf, a package generates millions of advertising impressions.
If it is noticed and communicates the brand's reason for being, it
can be as effective in driving trial and building brand image as a
major advertising campaign.
Many variables converge on the store shelf or at the display to
make it an ideal laboratory for understanding consumer decision
making behavior.
Contact
MRSI for more information on Point of Purchase Research
today!
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