ProSelect Product Testing
Identifying winners. That's what ProSelect®, MRSI's online
product testing solution, is all about. As you know all too well,
product development is a complex, high-stakes process filled with
questions that require actionable answers.
- Is my product as good as I think it is?
- Does my product offer meaningful advantages versus the
competition?
- What areas need improvement?
- Does my product deliver on its promises?
And since the decisions resulting from answers to these
questions can mean the difference between success or failure, it's
crucial to base them on sound marketing research.
As part of MRSI's collection of product development research
services, ProSelect can help you:
- Determine competitive advantage
- Determine consumer appeal
- Understand real-world performance
- Identify and test cost reduction strategies
- Determine best performing line extensions
- And more!
MRSI has extensive experience in product testing design and the
use of advanced analytical techniques to maximize learning from
product testing. We test hundreds of products each year across
product categories from food and beverages to personal care and
apparel.
We also have experience using ProSelect for frozen product
testing. MRSI has the capability to pack and ship frozen products
from our centralized facility. All products shipped from our
facility to recruited consumers are sent overnight using dry ice
and insulated coolers.
ProSelect online product testing has many advantages versus
traditional product testing methods, giving you more for your
valued research dollar.
- Faster results - Surveys available 24/7 and results monitored
as they come in.
- Convenience - You ship products to a central MRSI facility
instead of facilities across the country.
- Lower price - Data collected online and higher response rates
mean fewer recruited respondents and a smaller number of products
required for each test.
Plus, you can count on MRSI's online research expertise. Not
only have we helped many of our long-standing clients seamlessly
transition from traditional product testing methods such as mall
intercept to online product testing, we've also completed over two
million online surveys for over 1,500 studies in the past few
years.
We can also incorporate these additional tools into our
ProSelect online product testing solution:
-
iShelfSM Online Shelf Testing - Interactive tool
that provides respondents a virtual shopping experience designed to
simulate a store shelf
-
Online Qualitative Sessions- Live qualitative interview
sessions powered by iModerate® that can be incorporated into MRSI's
custom product tests
- Volume Forecasting - Highly validated forecasting model that
helps to clearly assess the market potential of new products and
services
Contact
MRSI for more information on ProSelect today!
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