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MRSI is your trusted full-service marketing research provider.
We'll partner with you on your marketing research projects from
start to finish including custom research design, quality data
collection and accurate, actionable analysis ensuring a seamless
process that delivers more insightful research and added value.
But, it's not just the depth of our capabilities and our
responsiveness that has 98 percent of our clients willing to
recommend us; it's also our aggressive commitment to delivering
quality marketing research that yields accurate, actionable
results.
In fact, other marketing research suppliers regularly utilize
MRSI to design and execute data collection for their projects. In
an industry where the quality of data is paramount, we consider
this the ultimate compliment.
Our extensive marketing research toolbox includes:
Quantitative Research
Whether it's online research, in-person interviewing or
telephone data collection, MRSI can provide a customized solution
for your marketing research needs.
With over two million completed online surveys for over 1,500
studies in the past few years, across industries from consumer
products to healthcare, MRSI and our iResearch® technology provide
one-stop shopping for cost-effective online research.
MRSI is well equipped to handle your in-person interviewing
needs with a roster of over 200 field agency partners to give you
complete geographic flexibility. Plus, our stringent quality
control measures ensure the highest quality in-person research.
Our state-of-the-art call center in Cincinnati, Ohio offers 100
percent CATI interviewing with 96 interviewing stations networked
with Predictive Dialer™ technology. That, combined with our highly
trained interviewing staff, provides you the expertise, flexibility
and facilities required for all of your telephone research
needs.
Learn
more about our Quantitative Research tools.
Qualitative Research
Our team of qualitative research experts help you get inside the
mind of your customer to find out the hows and whys critical to
your success. From ethnography to focus groups and in-depth
interviewing, they dedicate themselves to providing the tools and
responsiveness necessary to provide a creative, collaborative
experience that enhances learning.
Learn more about
our Qualitative Research tools.
Analytical Services
MRSI's highly skilled analysts put marketing research results in
perspective and provide clear direction to help guide your business
strategies. They are involved from the start of each project to
consult on research design and questionnaire development and
utilize their extensive quantitative experience, statistical skills
and the broad array of analytical tools and techniques at their
disposal to deliver the most effective marketing research
results.
Learn more about
our Analytical capabilities.
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