Concept Highlighter
When evaluating concepts, the smallest detail can mean the
difference between a winning concept and one that goes back to the
drawing board.
So, when detail is key, MRSI's Concept Highlighter® makes it
easier than ever to understand the specific words, phrases or
visuals that are liked or disliked by consumers. You can also
measure purchase intent, believability and more, all in a visual
experience that is natural and engaging for both respondents and
for you.
Respondents read the concept online and click on elements
(words, phrases or pictures) that influence their decision on
whether or not to purchase the product presented.
Responses using Concept Highlighter provide more clarity than
typical open-ended questions and are more closely tied to the
actual concept since reactions are noted on the concept itself.
Concept Highlighter helps you determine:
- Specific likes and dislikes
- Purchase intent
- Believability
- Improvement areas
- And more!
Concept Highlighter provides a more visual experience for you as
well with results clearly presented on the concept(s) themselves,
making it easier than ever to determine if your concepts have the
winning characteristics necessary for lasting product success.
As a leader in concept testing, we test hundreds of concepts
each year across categories from food and beverages, baby products,
personal care, clothing, and medications to financial services, and
more.
Plus, you can count on MRSI's online research expertise. Not
only have we helped many of our long-standing clients seamlessly
transition from traditional concept testing methods such as mall
intercept to online concept testing, we've also completed over two
million online surveys for over 1,500 studies in the past few
years.
Concept Highlighter can be incorporated in our ConScan®
online concept screening and ConSelect® online concept
testing products.
Contact
MRSI for more information on Concept Highlighter today!
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